Eli Gershkovitch Craft Beer Pioneer and CEO of Steamworks Group of Companies

The Canadian Craft Beer has a long history behind it. It was, in the 17th century introduced by European settlers. The first commercial brewery was in Quebec City in 1668 and the brewery business was thriving until the Prohibition. This move by the government was the cause of almost three-quarters of the breweries closing between 1878 and 1928.

Now through globalization, the Canadian Beer plays an integral part in Canadian identity in the brewing industry (https://ca.linkedin.com/company/steamworks-brewing-co.). With an estimated 3.8 percent share in the 2016 domestic market, Moosehead is now the largest Canadian owned brewery.

 

Pale lager is the top selling beer in Canada. Spruce Beer which was used as a way to prevent scurvy originated in the 16th century in New France. This is also one of the oldest beers in North America. Ice beer which is a German Eisbock style originated in Canada and in America the first Ice beer to be sold was Molson Ice in 1993

Cream Ale, which does not contain any type of dairy product and was crafted in the 1800’s by George Sleeman.

 

Craft breweries or micro breweries have grown for 88 in Canada in 2006 to 520 in 2015. A few of the breweries not only craft beer but also brew cider.

 

Craft Brewery pioneer, Eli Gershkovitch the CEO of Steamworks Group of Companies has stayed on top by not changing his methods for the original plan in 1995. As he continues sticking to the vision he had originally he just gets more successful. He has for almost 21 years, crafting beer and has said that he was part of the first wave of crafting and is not working through the second wave.

 

Eli Gershkovitch opened his Steamworks Brew Pub in 1995 in Gastown with seating for 184, now he has built out more floor space and can seat 754 customers.Eli Gersckovitch has kept adding pieces and elements to Steamworks when they became available to him as an explanation for his evolution.

 

In 2013 Eli Gershkovitch opened a full-scale brewery in which he carried over the goodwill and his brand equity. He remarked that it is completely different than running a pub as he now has the cost of packaging and marketing his product.